The Ten Demandments represent a long-overdue shout from the mountaintops on behalf of the people who can make or break your company—your current and prospective customers. Learn what matters to them most through these ten straightforward directives for delivering a total customer experience that goes beyond the sum of its parts. This book is a real-world roadmap for winning customers' hearts and earning and keeping their loyalty. It's the ultimate guide to satisfying today's increasingly demanding consumer. The Ten Demandments uses customer narratives and real-world examples to illustrate how you can: - Put customers in charge, and exceed their expectations at every turn - Eliminate roadblocks by making it easier for customers to get what they want and need from you - Reward customers with meaningful acknowledgments of how much you value their business - Align your marketing and sales channels to present a unified face to customers wherever they are—in-store, online, on the phone - Transform each touch point into a meaningful experience that builds loyal, profitable and lasting relationships - Use the Web to weave together the best and brightest elements of your brand And most important of all: